A lot of people are on the net for one reason: to make money. With lot of marketing activity already going on the net, many markets are already saturated, and is extremely difficult to crack.
However, the new marketers need not give up hope. There is always a way. And niche marketing and its even refined version ‘micro niche marketing’ is the best thing that could happen to enthusiastic marketers.
Most of the SEO techniques and marketing techniques are centered on Google to drive traffic to your product or service website. As the ‘Googling’ is the favorite way to find anything, it is absolutely essential to master the art of finding the right keyword for your niche.
On internet you find your customers by attaching keywords to your product which enable search engines like Google to find you on the net. The more focused you are, better your chances of making a sale. The search engines are likely to find the keywords in your website and route traffic to your product website. Alternately, you could advertise your product on internet through Pay-per-click programs.
But, the tricky part starts here. It is absolutely essential to make it to the top ten results of the searched keywords otherwise your chances of getting traffic diminish exponentially. Most people would not go beyond first page to find the website that they are looking for. If your website appears in top ten, chances are your website would get substantial traffic from the search engine.
To optimize your website you have to find a micro niche for yourself. A keyword that may be long, or may not so frequently searched, yet very relevant to your product. This keyword would have lesser competition and chances are if your webpage is optimized for this keyword, would get you traffic. The two or three word keywords and even long tail keywords are good for ‘micro niche marketers’.
To research keywords you could always use online faculties by Google and Wordtracker and others. However, if you really want to push hard, you could opt for a advance software that gives additional features and can be very useful in your marketing research.
If you find searching micro niche words real problem then not to worry there are readymade solutions available. There are some good and really effective ‘micro niche finder’ software that you could try. These are designed to work well for people who have no prior knowledge of SEO.
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